In today’s edition of The Baldwyn News, we wrote that this season’s football games would be live-streamed through our website as the previous long-time radio host had changed formats and dropped Baldwyn sports altogether.
Now, that has changed.
Representatives with SuperTalk Mississippi radio met this morning with Baldwyn Schools officials and have made plans to broadcast Baldwyn football and basketball games over the airwaves via radio station WCNA, 95.9 FM. This ends The Baldwyn News’ plans to live-stream the games. David Jenkins will continue to be the “Voice of the Bearcats” in the upcoming season.
“Baldwyn Schools Superintendent Jason McKay called me this morning and confirmed that representatives of SuperTalk Mississippi had met with the district this morning and agreed they would broadcast Baldwyn sports,” publisher Jason Collum said. “This is good news for listeners in the area. Our plans to live-stream the games were a last-ditch effort to make the games available in some fashion for those who couldn’t go but still wanted to listen. Sure, the additional revenue stream for our local newspaper would have been helpful – I’m not going to deny that – so I’m disappointed in that aspect, but the residents of this area still win in that the games will be broadcast over the radio airwaves.”
Collum said he hoped the new arrangement would be one that would help the local schools financially as the district has to compete with larger school districts all around for state funds.
“I do hope that the district is able to benefit from this arrangement financially,” Collum said. “We (The Baldwyn News) had planned to share at least 10 percent of the sponsorship revenues with Baldwyn Schools because, being the hometown newspaper and hometown folks, we know and see every day just how challenging it is for the local district to operate at a high level with limited resources, and any additional revenues help. I would hope the new radio provider would be willing to do the same. I don’t know the arrangements and I don’t want this to be taken as a slight to them; I just want what is in the best interest of the Baldwyn community.”
As a result of this late-breaking development, The Baldwyn News will not be selling or seeking sponsorships for live-streaming the games, but will continue to seek sponsors and advertisers to help publish sports stories and photos throughout the season.
“We won’t be seeking those live-streaming sponsorships, but we do want the public to know how important it is to support your hometown newspaper, both in advertising, subscriptions and readership,” Collum said. “We are so very thankful for our fellow local businesses who help us bring news, sports and photography that matters to our local community. Without them we absolutely could not do this. We need additional support to continue to provide these services into the future, and we welcome new sponsors and advertisers to help us continue to provide news and sports coverage and photos that no other media organization in the region or world will bring to the Baldwyn area.”
For more information on helping support local newspaper coverage of Baldwyn sports call The Baldwyn News t (662) 365-3232 or email news(at)baldwynnews.com.