Several Tupelo radio stations have changed formats.
Tupelo radio station, WBVV, 99.3 FM, has changed formats, from Southern gospel to rock oldies and has dropped Baldwyn High School sporting events in the process.
That change caught a lot of people by surprise and has many in the community upset.
“For as long as I can remember, and I’m 48, Baldwyn Bearcat Sports has been on 99.3 FM,” said longtime Bearcats sports announcer David Jenkins in a Facebook post Tuesday evening. “I found out today that we no longer have a station to broadcast our games – Bearcat football nor basketball. 99.3 is going to all music and no sports. We need a station fast for the quickly approaching football season. . . . #HailBearcats. Share this post and let’s find a new home for Bearcat Sports.”
At press time Wednesday it was not known whether another radio station had entered into talks with Baldwyn Schools on securing the rights to broadcast Bearcat sports. Baldwyn Schools representatives were not available to discuss the matter as they were busy handling the first day of school for the 2016-17 school year. Efforts to reach WBVV representatives for comment also failed as several phone calls to the radio station went unanswered.
Change in the air
WBVV has begun simulcasting with sister iHeartMedia station WTUP and was not the only station seeing a change in its format and content in the past week. WFTA (101.9) switched from a Pop/Top 40-style station to classic-hits, playing music from the 1970s and ’80s. WXWX, which had broadcast ESPN radio, is now music-only, meaning residents seeking a sports channel will have to tune elsewhere. WCNA (95.9) is now the local broadcast signal for SuperTalk Mississippi, and will carry the popular “Head to Head” afternoon sports talk program as well as Mississippi State football games at that frequency. TeleSouth Communications’ WFTA will broadcast Ole Miss sporting events.
The switch caught a lot of people off guard. One online commenter, Frankie N., posted “Very disappointed in the change to classic pop from gospel!!!!! Why was the reason for the change? Do you have a complaint dept?” on a message board about the radio station. Others voiced concern that they aren’t always able to Bearcat games and hope another option comes along.
“I sure hope someone can help!,” Becky Hancock said on Facebook in a reply to Jenkins’ original post. “There are some games I just can’t get to because of work. It’s hard to keep up just on Twitter or Facebook. I have to hear the game!”